Effective Date: June 1st 2015
We May Collect the Following Personally Identifiable Information (PII) from You
Personally Identifiable Information (“PII”) is information that can be used to uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual. We collect PII from You only when You voluntarily provide it to us, as provided herein, or in instances in which You must provide such information to access and use features of the Website, including in order to purchase products. We may collect this PII from You through various channels, including, but not limited to, through Your voluntary submission of information to the Website, through requests initiated by You through the Website and through communication with third parties providing services related to the Website. For example, We may collect information related to Your purchase history, including, without limitation, brand preferences, for purposes of providing You with suggested products for potential purchase in the future.
Our primary goals in collecting information are to provide You with the products and services made available through the Website as well as to communicate with You, to manage Your Member account and to improve the Website
We may collect the following PII from you:
Any information that You voluntarily submit/input to the Website, for example, without limitation:
First and last name;
Date of Birth;
Other required Member account or other information to use the Website and/or purchase products offered on the Website.
Your MAC and/or IP address.
You agree to inform Us of any changes to Your PII, and protect the security of Your username, password and PII.
We May Also Collect the Following Non-PII from You
We may collect Non-PII from You through various channels, including, but not limited to, through Your voluntary submission of information to the Website, through requests initiated by You through the Website, and through communication with third parties providing services related to the Website. Your computer, mobile device and browsing activities may also be stored through the use of various third party tools, such as Google Analytics, and through other sources permitted by law.
We may collect the following Non-PII from You:
Your use of the Website, including, without limitation, number and type of products browsed and purchased;
Your access devices;
Your use of the Website, including, without limitation, page views, frequency of use, statistics, functionality utilized, and pages visited;
Your browser and search engine information;
Information stored in tracking technology, such as cookies, pixel tags, or web beacons, as well as log files;
Analytic data from third party providers, including Google Analytics; and
Any other additional analytic data that you voluntarily submit to the Website.
We Use this PII and Non-PII for Limited Purposes
We collect the above-identified information and use it to provide You with the Website, communicate with You, identify and fix problems with the Website, update You on changes to the Website, communicate with You concerning Your Member account, if applicable, complete a transaction You initiated, process payments and update You on Our products and services offered through the Website or the services of third parties. You further authorize Our use of your PII and Non-PII to:
enable Your use of the Website;
improve algorithms and develop new features for the Website;
conduct statistical analysis, such as measure service usage;
publish summaries online or offline;
contact and communicate with You, whether through email, telephone, text messages, push notifications or messages within the Website;
customize and/or tailor the Website and Your user experience, which may include targeted selection and display of third party advertisements within the Website (i.e. behavioral advertising);
provide You with information or services that may be of interest to You;
transmit and process your information and actions within the Website;
provide statistical information, and include Non-PII related to You in the same, where applicable;
provide You with technical service and support, including updates;
provide You with information concerning Our products or services;
store, archive, retrieve, and make copies of Your User Generated Content;
understand Your needs and requests;
communicate promotions or other offers to You;
facilitate your use of the Website, its upgrades, or its replacements.
We Store Your PII and Non-PII in the Following Manner
As noted above, We only store limited information about You. The majority of Your information is stored on Your device and is subject to the security and privacy policies of Your device and storage providers. If We use a vendor, all data storage by the vendor is consistent with the vendor’s policies. All data storage by Us of your PII or Non-PII is stored and processed on computers in the United States and, through your use of the Website, you unequivocally consent to the processing and storage of Your information within the United States. You understand and agree that We may, but are not obligated to, continue to store Your information after You cease use of the Website or disable Your use of, access to, or otherwise of the Website.
We use commercially reasonable and standard technology to help prevent against the unauthorized disclosure of your PII and Non-PII. We are particularly mindful to keep Your payment and PII protected. Thus, for Your security, Our web-based ordering process utilizes Secure Socket Layer (SSL) technology to ensure that all sales information is transferred via encrypted methods. All orders require a credit card, and all credit card transactions are handled by a third-party financial institution which receives all information in an encrypted form in order to verify and process transactions. Though We undertake commercially reasonable efforts to protect Your PII, no software or service is completely safe. Accordingly, You provide all such PII at your own risk.
We May Share your Information with Third Parties in the Following Circumstances
We may share Your PII and Non-PII with our parent, subsidiaries and affiliates or as part of any sale, merger or acquisition. Your PII will not be sold to unaffiliated third parties without Your consent at the time of collection or thereafter.
Your Non-PII may be sold to unaffiliated third parties without Your approval at the time of collection.
We may also share or disclose non-private, aggregated or otherwise Non-PII in the aggregate with third parties, such as advertisers, licensees and content distributors.
PII that You provide Us will not be shared or sold to other companies except as required to fulfill orders and process transactions via the Website. Third parties with whom We work, such as credit card processing companies and shipping companies, are required to keep all information they receive from Us confidential and secure, including Your PII.
You understand and agree that We may specifically share Your information with mobile service providers, or search engine providers, in order to complete the services offered through the Website.
In addition to the above, We may share where sharing or disclosure of Your PII is necessary to provide You with the Website and/or services associated therewith; where sharing or disclosure of Your PII is required by Our parents, subsidiaries, successors, assigns, licensees, affiliates, or business partners; where sharing or disclosure of Your PII is necessary to respond to requests by government authorities; where Your PII is demanded by a court order or subpoena; where sharing or disclosure of Your PII is needed to protect Our employees, independent contractors, officers, directors, members, users, or shareholders; and where sharing or disclosure of Your PII is needed to help prevent against fraud or the violation of any applicable law, statute, regulation, ordinance, or treaty.
Requests Regarding Our Collection, Use, or Sharing of your Information and Opt Out
If, at any time, You prefer not receive communications from Us, simply follow the unsubscribe options at the bottom of Our email communications or contact Us directly. We will make commercially reasonable efforts to implement Your opt-out requests promptly, but You may still receive our emails for up to ten business days as We process Your request.
California residents have the right to receive information that identifies any third party companies or individuals that We have shared your PII with in the previous calendar year, as well as a description of the categories of PII disclosed to that third party. You may obtain this information once a year and free of charge by contacting Us at the address below.
California Online Privacy Protection Act (CalOPPA) – Do Not Track Signals
We ignore Do Not Track signals.
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